Rita Ora Net Worth 2026: How She Built Her Fortune

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Everyone knows the face. Everyone knows the name. Rita Ora has managed to stay relevant for over a decade, but not just through singing. She is a master of pivoting. When the music charts slow down, she takes over your television screen. When the TV shows wrap up, she is designing clothes.

You are here because you want to know the bottom line. You want to know how much cash sits in the bank account of one of the UK’s hardest-working stars.

As of 2026, Rita Ora’s net worth is estimated to be $36 million (£28 million).

This number is not just from streaming songs on Spotify. It is a result of a diversified portfolio that includes fashion, alcohol, television, and smart real estate moves. Let’s break down exactly how she gets paid.

The Breakdown: Rita Ora Net Worth Growth

Rita did not wake up rich. Her wealth has grown steadily since her debut in 2012. She treats her career like a diversified stock portfolio. If one sector dips, another one pays out.

Here is a look at her estimated wealth trajectory over the last few years:

Year	Estimated Net Worth (USD)	Key Financial Events
2026	$36 Million	Continued TV dominance, Próspero Tequila growth.
2024	$32 Million	Primark collaboration expansion, The Masked Singer.
2022	$28 Million	The Voice Australia contract, extensive touring.
2020	$23 Million	Commercial real estate investments, Adidas deal.
2018	$18 Million	Phoenix album release, touring revenue.

Her wealth keeps ticking upward because she rarely takes a break. While other artists disappear for years to write an album, Rita stays on your screen.

How Rita Ora Makes Her Money (Income Streams)

Most people think singers make all their money from touring. That used to be true. But for Rita Ora, music is just the foundation. The real Rita Ora earnings come from leveraging her fame into other industries.

1. Television Contracts (The Golden Goose)

This is where the steady millions come in. Rita Ora is a television juggernaut. She has secured spots on some of the highest-rated shows in the UK, Australia, and the US.

• The Voice (UK & Australia): Rita has been a coach on The Voice across different continents. Industry insiders suggest these contracts are worth millions per season.
• The Masked Singer: Being a judge on The Masked Singer UK keeps her in the public eye during prime time.
• X Factor: Her stint on X Factor in the mid-2010s reportedly earned her a £1.5 million paycheck for a single season.

These gigs are lucrative because they require a few months of filming but pay out massive salaries. It gives her the cash flow to invest in other ventures without needing to be on a grueling tour bus for 12 months a year.

2. Brand Endorsements and Partnerships

Rita is a marketer's dream. She has a look that sells. Companies pay a premium to attach her face to their products.

• Primark: This is perhaps her most accessible and successful venture. The "Rita Ora x Primark" collection allowed her to co-design and profit from mass-market fashion. It sells out constantly.
• Adidas: Her long-running collaboration with Adidas Originals was reportedly worth around £1.5 million.
• Rimmel London: She followed in the footsteps of Kate Moss as the face of this makeup giant, commanding a hefty fee.
• Coca-Cola & Samsung: She has banked six-figure checks for campaigns with these global titans.

We have seen how digital marketing is changing the music industry, and Rita is the perfect example. She uses her social media presence to amplify these deals, making her even more valuable to brands.

3. Business Ventures: Próspero Tequila

Celebrity alcohol brands are a proven path to wealth (just ask George Clooney or Ryan Reynolds). Rita joined this wave by becoming the Chief Creative Partner and shareholder for Próspero Tequila.

Unlike a standard endorsement where you get paid a flat fee, equity deals mean she owns a piece of the pie. As the brand grows and sells more bottles, her Rita Ora assets increase in value. If the company ever sells, she could be looking at an eight-figure payday.

4. Music and Touring

We cannot forget the music. While she has faced label disputes in the past (most notably with Roc Nation), her catalog still generates income.

• Streaming: With hits like "Anywhere," "Let You Love Me," and "Your Song," she racks up millions of streams annually.
• Touring: When she does hit the road, ticket sales and merchandise add a nice bump to her annual revenue.
• Publishing: She has writing credits on many of her tracks, meaning she collects royalties whenever the songs are played.

Rita Ora vs. Industry Peers

It helps to see where she stands compared to other artists in her lane. Rita might not have the album sales of Adele, but her business acumen keeps her competitive.

Artist	Estimated Net Worth	Primary Income Source
Rita Ora	$36 Million	TV, Fashion, Music
Dua Lipa	$90 Million	Touring, Music Streaming
Jessie J	$30 Million	Music, TV China
Anne-Marie	$12 Million	Music, The Voice UK
Alan Walker	$20 Million	DJing, Production

You can see that even compared to global DJs, Alan Walker's net worth is in a similar bracket, proving that Rita's diversified strategy works well against artists who rely heavily on touring.

Real Estate and Luxury Assets

What does a pop star do with all that cash? She buys property.

The London Mansion

Rita owns a stunning Grade II-listed Victorian home in Primrose Hill, North London. She bought the property for roughly £7.5 million. The house has a rich history (it was once home to illustrator Arthur Rackham). Since purchasing it, she has renovated it to fit her eclectic style.

Properties in this area do not lose value. This is a safe place to park money.

The Kosovo Connection

Rita was born in Pristina, Kosovo (then Yugoslavia). She has maintained strong ties to her homeland. Her parents assist in managing her portfolio, which reportedly includes investment properties back home. This connects her to her roots while providing assets outside of the UK market.